RSVP London

The 2008 Scottish Design Awards awarded Graeme Cook of Elmwood Design Ltd the stationary award for 2008 for Radium Audio Ltd stationary [waveform] & Emerging Designer of the year 2008.

Background

Radium is an independent sound design company that produces audio creations
and signatures for brands, film, television, radio and the gaming industry.

They came to Elmwood to see if we could help them make their brand identity
and communications work harder to communicate exactly what they do, and to
generate more interest and understanding of how their work can add value.

The challenge

Radium is far more than a sound effects company. However, their identity and
language were complex and conveyed expertise - but none of the passion and
enthusiasm of the company's creative director, Andrew Diey.

The solution

Elmwood started by digging around. We found that Radium was behind the
satisfying toc... toc... toc... noise of a Bentley's indicator... and some
of the suspenseful orchestral music in TV drama. Our view was that Radium
didn't just create sound, it created emotion.

To convey the variety of sound and emotion created by Radium, we took the
company's signature "r" and recreated it using the sound waves made by
different noises. Colours were used to convey the emotion of the sound,
while a single silver foil strand was used to demonstrate Radium's technical
expertise. Each pattern is different depending on the type of communication,
and the sound it generates. We used the graphical wave pattern of a kiss on
comp slips, an envelope being opened on letterheads, as well as the spoken
word Andrew on business cards.

Jo Coomber, Managing Director Elmwood Edinburgh said The strapline and the
flexible, yet contemporary, identity makes Radium's offering instantly more
tangible and appealing to creative directors, marketeers, TV and radio
producers alike. We are very excited about the future of sonic branding.